• Prepare pricing recommendations by analyzing recently sold properties, homes that did not sell, and pending contracts, and review current competition on the market.
• Research tax information on your property.
• Obtain special assessment information, loan information, utility costs, etc.
• Recommend possible improvements to yield the highest price.
• Provide you with instructions for showing appointments.
• Assist you in the presentation of your home to yield the highest price.
• Prepare and explain an estimate of closing/settlement costs and net proceeds.
• Discuss possible inclusions/exclusions and personal property.
• Assist you with information about your destination city (if you are moving from this area).
• Provide information regarding home inspection and appraisal procedures.

• Arrange for photographs
• Install a sign in your yard to attract “drive-by” prospects.
• Verify all property information
• Email information to all area offices.
• Enter property information into Multiple Listing Service data base, which will expose your property to all licensed members.
• Install a lock box to facilitate showings by all brokers.
• Contact current prospects to offer a private showing.
• Search for additional prospects using the Multiple Listing data base.
• Cross sell your property at our sales meeting.
• Schedule Virtual Tour, if appropriate.
• Prepare several financing plans to attract prospects.
• Counsel you regarding preparing your home for sale
• Send weekly status summary and showing reports

SECOND PHASE

• Prepare first classified ad.
• Send up information/brochure box if appropriate.
• Advertise in secondary publications when necessary.
• Prepare a feature sheet with a list of all benefits/features of your property.
• Prepare a home display book.
• Prepare financing packages of possible ways for prospects to buy your home.
• Review the property to check condition.

• Conduct direct mail program to zone market
• Conduct direct mail program to move-up market
• Provide information about the purchase agreement and negotiations.
• Send weekly summary and showing reports
• Hold your house open as needed until offer is accepted.

• Direct email program to top broker list.
• Conduct Broker Open house if appropriate.
• Direct mail program to personal sphere of influence.
• Send weekly summary and showing reports.
• Provide a monthly update regarding changes in current market conditions.

• Send weekly summary and showing reports.
• Pricing Strategy Conference.

• Prepare an estimate of seller expenses, closing costs, and net proceeds.
• Discuss qualifications of the prospective buyer:
• Current situation and buyer profile
• Motivation
• Ability to purchase
• Review the purchase agreement for completeness and accuracy.
• Represent you during the presentation of all contracts and negotiate on your behalf to obtain the best possible price and terms for your home.
• Prepare a calendar of key upcoming actions (i.e., mortgage application, mortgage approval, inspections, closing).
• Explain all details and contingencies.
• Deliver all counter-proposals promptly.
• Preview any contingency properties.
• Maintain rapport and communicate with the other agents involved in the transaction.

• Deposit earnest money as required by law.
• Order title insurance, deed, affidavit and survey.
• When appropriate, meet appraiser at property and present market data.
• Coordinate Pest, Home, Roof etc. inspections.
• Review the inspection reports with you.
• Give a weekly report of pending details.
• Follow up with borrower’s lender.
• Post sale as “pending” on Multiple Listing records, put up “Sold” sign when all contingencies are met.
• Assist cooperating agent with any problems relative to the sale.
• Schedule the closing.
• Locate a new home or condominium, if desired.

• Discuss proceeds and closing statement with you.
• Attend the closing and answer your questions.
• Coordinate possession of property.
• Maintain a file of all closing papers.
• Arrange for transportation to the closing if desired.
• Explain pay-off.
• Arrange for payment of expenses from closing proceeds.
• Coordinate all final inspection documents.
• Coordinate the transfer of utilities and keys.
• Pick up yard sign and key lock box.
• Deliver your proceeds in the form of a check!

”Successful people do those things which unsuccessful people think area waste of time”